World cup themed 100% cookieless ads score benchmark-beating results in Brazil
World cup themed 100% cookieless ads score benchmark-beating results in Brazil
World cup themed 100% cookieless ads score benchmark-beating results in Brazil
World cup themed 100% cookieless ads score benchmark-beating results in Brazil
Brahma’s story started in 1888 in Rio de Janeiro, where it grew to become Brazil’s most popular beer, with a line-up of 500 brands that includes Budweiser, Bud Light, and Corona.
1. Achieve higher than benchmark viewability for both video and display advertising.
2. Elevate brand awareness, as measured by the Brand Lift Study (BLS).
3. Connect with wedding guests, prompting them to consider Christofle’s products as the epitome of luxury gifts for weddings.
The FIFA World Cup is a global celebration of soccer. Fans around the world cheer their favorite teams on towards the coveted trophy, and eagerly seek football related content. This makes the world cup a perfect opportunity for Consumer Brands to make their presence felt, by tapping into the excitement and emotions around the classic competition. To make the most of this moment, Brahma and Africa Agency decided to partner with Adlook.
Using Deep Learning technology, Brahma stood out from the crowd of brands and attracted fans' attention. Thanks to powerful football inspired creatives and precise targeting, Adlook seamlessly connected with customers and drove outstanding engagement with a CTR of 1.14% and a viewability rate of 84%.
The FIFA World Cup is a global celebration of soccer. Fans around the world cheer their favorite teams on towards the coveted trophy, and eagerly seek football related content. This makes the world cup a perfect opportunity for Consumer Brands to make their presence felt, by tapping into the excitement and emotions around the classic competition. To make the most of this moment, Brahma and Africa Agency decided to partner with Adlook.
Women aged 45-64, who experience unpleasant symptoms during the arrival of hot weather due to the intensification of symptoms like hot flashes. How we managed to reach the target audience: with a mix of Deep Context and Deep Search (cookieless targeting) and Deep Audience.
Using Deep Learning technology, Brahma stood out from the crowd of brands and attracted fans' attention. Thanks to powerful football inspired creatives and precise targeting, Adlook seamlessly connected with customers and drove outstanding engagement with a CTR of 1.14% and a viewability rate of 84%.
“Adlook was able to tap into the passion surrounding the world cup and score viewability for video above all benchmarks.”
Danielle Latérza,
Agência África Head of Performance,
Adops and Adtech
Craft a compelling narrative through ad sequencing, ensuring a seamless viewing experience that builds anticipation and motivates users to explore further engagement opportunities with the brand;
Craft a compelling narrative through ad sequencing, ensuring a
Reach relevant audience within their preferred digital landscapes by leveraging in-app inventory.
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Craft a compelling narrative through ad sequencing, ensuring a seamless viewing experience that builds anticipation and motivates users to explore further engagement opportunities with the brand;
Craft a compelling narrative through ad sequencing, ensuring a
Reach relevant audience within their preferred digital landscapes by leveraging in-app inventory.
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The campaign aimed to target individuals who appreciate Mexican culture, heritage, and traditions, including Mexican nationals, Mexican-Americans, beer enthusiasts, culture and heritage enthusiasts, adventurous travelers, and socially conscious consumers.
Deep Context allowed us to reach our target audience based on their general interests to ensure we had enough scale to maximize the reach.
Deep Search enabled precise and engaging targeting of individuals based on their real-time online searches related to fantasy, heritage, and Mexican history. This intent-based, cookieless targeting integrates seamlessly with Search Engines, providing us with specific keyword and phrase search results from users.
Adlook redefines advertising through personalized experiences. Interactive banners, such as scratchable beer bottle creatives, foster engagement and amplify brand recognition. Paired with precise targeting, including Deep Audience insights—where we delve into demographic nuances, preferences, cultural contexts, and heritage—we craft campaigns that deeply resonate with specific groups. In the campaign our strategy focused on forging a stronger bond between the brand and its audience, leveraging rich media banners. This approach ensures reaching users in the right place with compelling
storytelling and captivating brand narratives creatives.
“We are delighted with Adlook’s expertise which allowed us to exceed our campaign goals and KPIs. Their strategic approach boosted brand awareness among new audiences, crafting a compelling narrative
through ad sequencing. By leveraging in-app inventory, we effectively reached our target audience within their preferred digital landscapes. We are thrilled with the results and look forward to our continued successful partnership with Adlook.”
Name Surname,
Job title, Victoria
“Choosing a partner that is at the forefront of technology and prepared for the challenges of a post-cookie world has made all the difference in our campaign’s success. Adlook is a genuine partner, and a beacon of innovation and expertise in this challenging and changing digital advertising ecosystem. They leveraged their cutting-edge technology, profound industry knowledge, and demonstrated exceptional understanding of the current state of digital advertising. They were proactive, fully transparent, and innovative in their approach to optimizing our campaign, consistently ensuring that our investments yielded maximum returns.”
Name Surname,
Job title,
Main goal was to boost awareness, ignite interest, and deeply engage with Snickers audience during the Easter rush. Simultaneously, we aimed to captivate the long-lasting attention, ensuring Snicker's presence extended across diverse interest spheres.
Despite Snickers’ widespread global acclaim, the Easter season poses a unique challenge as consumers are overloaded with sweets coming from all directions. The primary objective of the campaign was to proactively enhance brand awareness during Easter, ensuring that Snickers remains a prominent presence in consumers' minds amidst the fierce competition of the season.
Snickers and Adlook implemented a multichannel strategy, targeting both the Open Web and in-game environments to engage users at their peak attentiveness. Snickers utilized Deep Context targeting solution provided by Adlook to appear on top premium Brazilian publishers, specifically targeting Easter recipes, homemade chocolate eggs, chocolate, sweets and candies.
Adlook multichannel platform enabled Snickers to test and optimize audiences and multiple ad formats, aiming for maximum engagement and awareness. The message was shared across channels, including placements blended into gaming environment, resulting in exceptionally high attention metrics, surpassing market benchmarks, especially during the intense Easter period.
Adlook curated top-tier publishers and placements, prioritizing brand suitability.
Rigorous testing identified high-engagement creatives using Adlook's Deep Learning algorithm.
Adlook fine-tuned contextual targeting using Deep Learning capabilities.
“Adlook's strategic partnership proved to be a game-changer for Snickers, lifting our recognition among Brazilian internet users during the Easter period. Their groundbreaking multi-channel campaign and cookieless solution surpassed our expectations, securing a remarkable surge in our share of voice during the prime time of chocolate consumption. Their innovative approach delivered exceptional results."
Gustavo Varandas,
Marketing Manager, Snickers
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“Adlook's extraordinary service and outstanding campaign performance have propelled Snickers' brand visibility, while cultivating a positive and enduring brand image across multiple channels. With their cutting-edge omnichannel approach driven by Deep Learning and their expertly honed contextual targeting, they have seamlessly positioned Snickers at the forefront of consumers' minds during the peak chocolate consumption period, ensuring a powerful and resonant voice that deeply connects with our target audience."
Willie Taminato,
CEO, EssenceMediacom (WPP)
“In our long-standing history, Christofle has always been about merging heritage with the current zeitgeist. This campaign, executed flawlessly by Adlook and Good Light agency, was no exception. From the onset, the vision was clear – to reach the modern wedding guest, without losing the essence of our brand. The results were staggering and surpassed our expectations, making it evident that the fusion of our timeless brand with contemporary digital strategies is a match made in heaven.”
Pierre Leurquin,
Transformation & Innovation Director, Christofle
“Working alongside a legacy brand like Christofle presented us with an opportunity to meld tradition with innovation. We’re beyond proud of the strides we made in this campaign, effectively harnessing cookieless targeting in an increasingly privacy centric world. This collaboration reaffirmed that with the right strategy, even the oldest brands can resonate powerfully in today’s digital landscape. The results of this campaign aren’t just numbers for us—they’re a testament to the fusion of creativity, technology, and legacy.”
Sabine Lacoste,
Sales Director France, Adlook
“I am immensely excited about our partnership with mSix&Partners. Our collaboration has been a dynamic journey, fueled by an open dialogue on current industry challenges. This approach is not just about finding solutions, but it's driving real momentum in our partnership. Exploring attention as a new currency to measure advertising success with mSix&Partners has been a highlight. It's a thrilling venture that reflects our commitment to innovation in a market that's constantly evolving. Together, we're not just adapting to change – we're shaping it, creating a future for digital advertising that's as dynamic as the market itself."
Luca Filardo,
VP of Platform Management, Adlook
“I'm excited to introduce our partnership with Adlook's future-proof platform. The
performance of Adlook’s platform, particularly its automated optimization across new media KPIs, has been nothing short of amazing. What really stands out is the user-friendly interface of the platform. It’s intuitive and easy to navigate, which has significantly driven its adoption across our agency. This ease of use, combined with the impressive performance of the platform, is transforming how we approach digital advertising. It’s a partnership that’s not just about leveraging advanced technology, but also about making it accessible and practical for everyday use.”
Stefan Kurkic,
Head of Programmatic, mSix&Partners
The launch of National Express's campaign signifies the beginning of mSix&Partners's collaboration with Adlook, providing access to a future-proof, privacy-safe platform. mSix&Partners plans to expand the use of Adlook's innovative targeting solutions, including attention and emissions metrics, in 2024. Adlook was chosen for its focus on future-readiness, especially in attention-based value measurement post-third-party cookies. Standout features for mSix&Partners include the platform's user-friendly interface, contextual targeting, and integrated real-time optimization tools.
Women aged 45-64, who experience unpleasant symptoms during the arrival of hot weather due to the intensification of symptoms like hot flashes. How we managed to reach the target audience: with a mix of Deep Context and Deep Search (cookieless targeting) and Deep Audience.
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