Raising the Bar in Media Quality Across the Open-Web to Drive Business Outcomes
The Client
Stellantis is one of the world’s largest automotive manufacturers and a leading player in Brazil’s car market, with Jeep
alone ranking firmly inside the national top-10 brands. With a robust portfolio of iconic brands, including Fiat, Jeep, Peugeot,
Citroën, and Ram, the company combines innovation, performance, and sustainability in its global strategy.
Jeep has become a reference player in Brazil’s SUV segment, holding more than 14% of SUV sales (as of early 2024). In Brazil,
Stellantis holds a prominent position at the top end of the SUV range with the Jeep Commander, which has sold over
50,000 units since its 2021 launch and leads the D-SUV / seven-seat SUV segment with sizeable -14% market share among
large SUVs.
The Challenge
By late 2024, Jeep faced pressure on two fronts: established rivals holding default aspirational status, and tech-forward Chinese brands competing on price and innovation.
The core problem was targeting. Standard approaches can’t distinguish a car enthusiast from a car buyer – and up to 70% of automotive impressions are wasted on people with no near-term purchase intent. Jeep needed to stop preaching to the choir and start reaching actual buyers.
The Strategy
Adlook’s Deep Learning technology analyzed thousands of real-time data points to filter out casual fans and identify users in active “Exploration & Evaluation” mode – people likely to convert, not just click.
To capture their attention, Adlook Creative Lab built interactive formats acting as a “showroom on the screen” – including a banner where users could virtually pack the Jeep’s trunk, turning passive viewing into active mid-funnel engagement. The result was a creative that did more than interrupt – it invited. Simpler, CTA-driven formats then took over – moving engaged users efficiently from interest to the brand’s website.
The results
The collaboration quickly turned into a repeatable success formula:
- Jeep Commander achieved a 35.6% lift in ad recall.
- Deeper-funnel campaigns reached 11% lower cost per session than Stellantis’ benchmark
- Volume increased 9x month over month, while still reducing cost per session by 19%.
Through the Client’s Eyes
Our collaboration with Adlook was truly instrumental in boosting our ad recall. Using their Creative Lab and High Intent Traffic tools, we effectively cut our cost per session by up to 19%. The Adlook team was a pleasure to work with, and their continuous adjustments consistently improved our campaign results.”
Adlook helped us raise the standard of quality and efficiency for Stellantis campaigns across the open web. The combination of creativity, attention-based optimization, and proprietary technology delivered more qualified sessions, lower costs, and a significant lift in recall. This partnership was key to moving further down the funnel and evolving our digital strategy for both brands.”
Looking ahead
As the partnership grows, Stellantis and Adlook will continue building on this foundation – enhancing creative effectiveness with attention insights, optimising deeper-funnel actions, and expanding Open Web activations across upcoming model launches. There is still room to unlock more efficiency and scale as the portfolio evolves.
Through Adlook’s Eyes
We’re thrilled to see this partnership evolve toward a market defined by greater transparency and reliability. Our goal is to help Stellantis achieve lasting success, we work tirelessly to stay ahead and keep raising the bar.”
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This is just the highlight reel. Dive deeper into the strategy, creative thinking, and campaign learnings behind the results.
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