Outsmarting the Noise: How Nissan Juke Broke Through with Smarter Reach
The Client
Nissan West Europe is a trailblazer in the automotive sector, with a particularly strong foothold in France. Renowned for
pushing the boundaries of innovation and sustainable mobility, Nissan combines cutting-edge design, exhilarating
performance and electrification expertise to captivate a diverse audience: from eco-conscious urban dwellers to tech-savvy
driving enthusiasts.
The Challenge
In a crowded compact-SUV category, Nissan wanted to cut through the noise with a smarter, cleaner, and more efficient display activation. Research shows that 63% of car buyers already have a shortlist of preferred brands before they even begin their search – and they typically add only 2.2 new brands during active evaluation. Our goal was to strengthen Nissan’s presence among in-market audiences and ensure the brand entered that critical shortlist.
The Strategy
To help Nissan break through a crowded category, we focused on three pillars:
1. Precision reach of high-intent users
We activated likely-to-buy segments powered by PrimeAudience to reach high-
intent, in-market automotive users people actively researching cars, hybrids, and
competitor models. This ensured every impression hit users already engaged in the
category, capturing attention during critical research moments. We ensured Juke ads
appeared in premium, brand-safe, attention-rich placements to enable Nissan to cut
through the competitive SUV landscape without inflating media waste.
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2. Eye-catching animated creatives
Animated formats highlighted Juke Hybrid s design and performance, reinforcing
relevance for users already leaning toward compact SUVs. Our Creative Lab
leveraged AI-powered Attention Insight solution to optimize Nissan s creative to
drive maximum attention.
3. Data-driven optimization & measurement of impact through the right metrics
Real-time performance data drove budget reallocations toward the strongest
audience clusters and environments, maximising reach efficiency and attention
quality. Two Brand Lift Studies quantified shifts in awareness and favourability
among in-market users, validating the campaign s impact on perception and
competitive positioning.
The results
The activation reached over 2.4 million highly relevant users, with a standout 77% viewability rate across premium, brand-safe environments, showing exceptional quality reach in a competitive market and cluttered automotive context.
The media budget was evenly distributed across three, key local operating markets, fully aligned with automotive advertising regulations to ensure balanced regional exposure and robust dealer support.
80% of purchase decisions are influenced by brand familiarity and pre-existing positive opinions – and we took a step further and drove favorability uplift to influence buyers that already have a shortlist of brands before they even start researching. The two Brand Lift Studies detected shifts in perception toward the Juke Hybrid: +13.4 % relative lift in Aided Favourability & +26.9 % relative lift in Unaided Favorability. These results reflect meaningful shifts in perception, capturing attention and strengthening Nissan Juke’s competitive position within the hybrid SUV category.
Through the Client’s Eyes
The Nissan Juke Hybrid campaign effectively combined precise content-based targeting helping us reach highly valuable users with strong intent, dynamic creatives to stand out from the crowd, and real-time optimization to deliver high-quality reach and strong brand engagement across the French market. Adlook’s strategic execution and alignment with automotive standards ensured a seamless activation. The collaboration helped reinforce brand relevance and consideration among key audiences.”
This Juke campaign is a strong example of how a clean, insight-driven setup, combined with tight collaboration between OMD, Nissan, and Adlook can deliver above-benchmark results without overcomplicating the execution.”
Looking ahead
While the campaign delivered strong shifts in awareness and favourability, there is still opportunity to strengthen brand association. Adlook will support the next phase by:
- Scaling activations to interactive rich media and video formats
- Enhancing creative impact with AI-powered attention insights
- Expanding Prime Audience usage to sustain reach among high-intent automotive users
These steps will help Nissan build a stronger associative footprint and continue driving business outcomes in upcoming campaigns.
Through Adlook’s Eyes
It was an incredible opportunity to help a renowned car manufacturer like Nissan build top of mind awareness for the Juke Hybrid model on the French market. Working hand in hand with OMD made the challenge both exciting and rewarding. Together, we developed a high impact activation that combined strong reach and exceptional viewability, all while respecting the strict, local operating market, creative guidelines of the automotive industry.
We’re proud that the campaign delivered brand lift results above expectations, reinforcing the strength and relevance of the message among the core audience. Supporting a brand celebrated for its innovation, bold design, and emotional connection with drivers was a privilege and this campaign is a great example of how strategic collaboration and creative excellence can drive powerful outcomes for iconic brands.”
