SUCCESS STORY

Outperforming benchmarks with  AI-powered targeting to inspire outdoor explorers

Brand: Freedome

Market: Italy

Goal: Awareness

Audiences: Smart Audiences focused on Travelers and Outdoor Enthusiasts

88.8%

Viewability (vs. 84% market benchmark)

+51.3%

CTR uplift

The Client

Founded in 2019, Freedome is a platform for outdoor experiences in Italy and Spain. It offers more than 5,000 unique activities - from paragliding and horseback riding to rafting and alpaca walks - helping people reconnect with nature, break routines, and create memorable moments. Already, over 500,000 people have trusted Freedome to make their free time extraordinary.

The Challenge

Freedome’s ambition was to strengthen brand awareness as part of a broader media mix. The goal was clear: maximize reach among highly relevant lifestyle audiences - from foodies and travelers to parents and fitness lovers - while proving the efficiency of digital channels in delivering measurable, upper-funnel impact.

The Strategy

The strategy was built to translate Freedome’s mission into measurable brand outcomes, with every decision tied to the bigger picture of building awareness that drives engagement and future growth.

To achieve this, we:

Activated a Display campaign with a Reach objective, prioritizing broad yet precise coverage.
Leveraged Smart Audiences solution aligned with Freedome’s target segments, enhanced by our proprietary content-based, AI-powered targeting, designed to reach people of certain behavior traits, interests and intents.
Applied real-time optimization toward the top-performing placements that combined visibility and engagement, ensuring that every impression delivered value.

Through the Client's Eyes

“The integration of Adlook into our marketing mix aims to generate upper-funnel reach through precise audience segmentation. Leveraging audience data and AI-powered targeting allowed us to overdeliver in terms of reach and viewability, resulting in a higher-than-average CTR.”

Valentina Masarin,
Chief Marketing Officer, Freedome

The results

The campaign exceeded expectations on every upper-funnel KPI, proving the effectiveness of pairing smart targeting with ongoing optimization. It wasn’t just about reach, but about delivering real exposure and engagement in line with Freedome’s growth ambitions. The campaign engaged over 1.2 million targeted users and achieved:

High viewability at 89%, maximizing real user exposure (+18.4% vs. benchmark)
CTR +51.3% vs. plan, delivering interactions with relevant audiences

Through Adlook's Eyes

“With Freedome, we looked beyond surface-level media metrics to deeply understand the brand’s challenge. By combining NextGen audience targeting with real-time optimization powered by Deep Learning, we ensured every impression worked harder toward the KPIs that truly mattered — delivering measurable brand value.”

Stefano Renzetti,
VP of Sales, Adlook Italy

Looking Ahead

This campaign shows the untapped potential of effective targeting and optimization strategies in the upper funnel.  By combining Freedome’s inspiring mission with Adlook’s commitment to delivering guaranteed outcomes, there is a clear opportunity to scale future campaigns - going deeper into the lifestyle segments, measuring brand awareness lift and amplifying brand impact in a sustainable way.