How Adlook helped DR Power scale year-round performance with strategic spend, conversion-led optimization, and 934% ROI.
VCR
Viewability (vs. 84% market benchmark)
IBSA Italy is part of the Institut Biochimique SA Group, a Swiss multinational pharmaceutical company present in over 90 countries. For a pharmaceutical brand like IBSA, communication is not just a matter of numbers, but of trust and clarity. For the launch of its FlectorGO product campaign, IBSA Italy relied on Adlook for an ambitious goal: to reach a vast and diverse audience, ensuring the video message was not only seen but understood through to the end.
IBSA Italy aimed to increase awareness of FlectorGO by maximizing full video views, ensuring the product’s message was delivered effectively to active, diverse audiences. In an ID-agnostic, fragmented digital landscape, the challenge was to combine scale with precision — reaching the right users in the right moment, while maintaining strict privacy, brand safety, and attention standards.
To meet IBSA’s goals, Adlook designed the campaign on a CPCV (Cost per Completed View) model, guaranteeing completed views and removing risk from the client’s side.
Using our AI-powered targeting solution, we defined four lifestyle-driven segments most aligned with moments of muscle or joint discomfort: Sport Fans, Fitness Lovers, Travellers and Party Makers.
The platform optimized delivery in real time to prioritize placements most likely to achieve full completions. By combining content-based targeting with premium publisher environments, the campaign ensured that impressions not only reached the right audience but also delivered strong attention and message retention.
The campaign exceeded expectations by combining reach, video completion, and privacy-first delivery, proving that targeting precision and premium inventory can drive both scale and depth of engagement, delivering measurable, high-quality outcomes:
Additionally, the Brand Lift Study revealed a +8.5% relative lift in brand recall, meaning users were nearly 9% more likely to remember IBSA after seeing the campaign.
The results demonstrate the effectiveness of combining audience intelligence with premium media environments to establish brand awareness.
"The challenge for a brand like IBSA is not just reaching a wide audience, but doing it with messages that are heard and understood through to the end. The campaign managed by Adlook surpassed our expectations, delivering not only exceptional reach and viewability but also a video completion rate that demonstrates the highest quality of engagement."
Gabriele Gatta
Digital Marketing Coordinator, IBSA Italy
The campaign proved that AI-powered targeting and advanced buying models can drive exceptional engagement across defined behavioral segments. By scaling this approach, IBSA Italy can deepen penetration within core segments while also unlocking untapped potential across new lifestyle categories. This opens the path to greater awareness, stronger message reinforcement, and extended impact - all while maintaining the same premium, privacy-first standards that delivered high-quality performance in the initial activation.
"In the current Open Web reality, success no longer stems from demographic labels, but from the ability to deeply understand context and user intent. This project proved that our AI can deliver large-scale video campaigns that are not just viewed, but capture attention right to the final second."
Marialuisa Barachetti,
Senior Sales Manager, Adlook
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