This Privacy Policy is intended to explain how we at Adlook Limited collect and use information related to your visit on this website (“Website”).

It does not, however, describe the processing of user data as part of the digital advertising technology we provide to advertisers. This latter issue is comprehensively addressed in the Services Privacy Policy.


We are an advertising technology company that provides digital advertising services.
This Website is intended to:

● present our company, services we provide and technology we use,
● give you an opportunity to contact us directly or otherwise interact with us,
● share the news concerning our activity and useful insights from the advertising

When you visit the Website we may collect certain information about you which may be considered personal data. Below you will find a detailed description on what information this may be, how we use it and how you can manage your preferences with regard to such use.


We may collect two main types of data in connection with your use of the Website:

● Information you provide us voluntarily when contacting us directly e.g. by means of dedicated forms.

The scope of such information will depend on the type of interaction. For instance, it may include your name, email address or the content of your message.

● Information collected automatically by our or third party tools implemented on our Website e.g. by means of cookies or other tracking technologies.[{{type}} Annotation]

Such information is recorded under a unique identification number (e.g. an ID assigned to your browser or mobile device) and typically include: (1) your activity on the Website, e.g. subpages you visited, buttons you clicked, date and time you spent on the Website; (2) technical information about the browser or device you are using, e.g. its type and certain settings, operating system; (3) IP address indicating your non-specific geographic location e.g. country or region.

This data does not directly disclose your identity – it only identifies the browser or device you use to enter our Website and allows us to measure the use of our Website and personalize its content and our ads to that browser or device, as described below.

We may use tools provided by social media platforms to conduct certain marketing activities (see below). Please note that such platforms may collect other data in connection with your use of the same. Please consult their privacy policies to learn more.


Below you will find the description of purposes we may use your data for as well as privacy related controls you may exercise.




Information you provide us voluntarily

Answering your queries

You may send us a message via our contact functionality. We will process your email and the content of such a message to handle your query and provide you with relevant information.

You may contact to exercise your rights listed out in section 7 below.

Contact form

You may contact us via electronic form. We will process the personal data you provide us in the form for that purpose.

You may contact to exercise your rights listed out in section 7 below.

Individual contact

You may request to be contacted individually by our representatives – in the content of your message or via a dedicated checkbox in a form –  e.g. to discuss the potential cooperation with Adlook. We will process the data you disclose in such correspondence to provide you with relevant materials and contact you as requested.

You may contact to exercise your rights listed out in section 7 below.


You may request to receive Adlook’s newsletter via a dedicated checkbox in a form. We will process the personal data you provide us in the form to provide you the newsletter to the indicated email address.

You may unsubscribe from the newsletter using a dedicated “Unsubscribe” functionality in the bottom of a newsletter email.

Information collected automatically

Website maintenance

Necessary cookies allow us to ensure security of our Website and make certain elements accessible and operational, as well as capture the privacy preferences you indicate in a consent mechanism upon entering the Website.

Necessary cookies may be set without your specific consent. You may delete them and disable subsequent setting in your browser settings, however, this may prevent certain websites from displaying properly.

Website analytics

If you agree to setting statistics cookies, we will collect data about your interactions with the content we publish to monitor the Website’s functionalities and improve them.

To conduct these analyses, we use a third party tool, Google Analytics which stores data in a cookie related to the device or browser, IP address and on-site activities to measure and report statistics about your interactions with our Website. Please note, that Google may link this information with data related to your activity from other sites that use Google Analytics. Learn more about Google Analytics.

You may disable sharing your data with Google Analytics by adding to your browser an extension tool that blocks Google Analytics: Google Analytics Opt-out Add-on (by Google).

To learn more about privacy at Google, see Google Privacy Policy.



Marketing activities

If you agree to marketing cookies, we will collect data about your interactions with the content we publish in order to display personalized ads of Adlook on third party websites or apps.


We may conduct advertising campaigns by means of our own digital advertising technology or the following third party tools:

  • GoogleAds
  • Facebook
  • LinkedIn

Data collected this way allows us to define our audience for ad personalization and measure the effectiveness of the ads displayed by conversion tracking.

We also embedded the ‘Tweet Button’ as a result of which Twitter Inc. or Twitter International Company receive Log Data that includes the information that you visited our web page.

Click on the following links to:

In order to lawfully process your personal data we are required to have legal basis for such processing.

The legal basis will depend on the context of particular processing. It may be: (i) the explicit consent for data processing you give on the Website, (ii) our legitimate interests, (iii) performing a contract with you or (iv) a need to comply with a legal obligation we may be subject to. If you would like to obtain further information concerning the legal basis for collection and use your personal information, please contact our Data Protection Officer at:

In order to pursue the purposes indicated above your data may be shared with the following categories of third party recipients:

● affiliated companies including RTB House Services sp. z o.o. seated in Warsaw providing intercompany services,
● third party contractors including those indicated in section 3 and third party data centers,

If required, your personal data may also be disclosed to authorities which are competent by the applicable laws to receive such data, including law enforcement authorities. We carefully select third parties to whom your data may be disclosed, in particular we make sure they grant an appropriate level of privacy security to your data and process your data only for the intended purposes as well as in compliance with this Privacy Policy and the applicable laws.

We will not transfer or permit any of your personal data to be transferred to a territory outside of the European Economic Area unless we have taken measures necessary to ensure the transfer is in compliance with applicable laws. Such measures may include (without limitation) transferring the personal data to a recipient in a country that the European Commission has decided provides adequate protection for Personal Data as referred to in Article 45 GDPR or standard data protection clauses adopted by the Commission as referred to in Article 46 GDPR.


We may implement different data retention periods with regard your data, depending on the context of processing.It may be (i) 3 months for queries submitted via electronic forms, (ii) 25 months for data collected automatically via cookies or other tracking technologies. In certain other cases,it is the period of validity of the legal basis for processing, e.g. until you withdraw consent or object to processing based on our legitimate interest.After the expiry of the relevant retention periods we will either delete or anonymize your personal data.

To the extent provided by the applicable data protection laws, in particular the GDPR, you have the right to:

●access your personal data,
●rectify your personal data,
●request erasure of your personal data,
●object to data processing,
●restrict processing of your personal data,
●receive a copy of your data in a structured, commonly used and machine-
readable format or to request transmission of the data to another controller,
●lodge a complaint with a competent supervisory authority,
●withdraw consent for data processing you gave at any time (without affecting the
lawfulness of processing based on consent before its withdrawal).

We have appointed a Data Protection Officer to assist you in any privacy related
matters, in particular to help you exercise the above rights. You may contact our DPO at:

You may also exercise control over your privacy by means of other tools indicated in
section 3.


We do not knowingly collect or solicit any information from anyone under the age of 16. Our Website is not directed to children under the age of 16. In case we learn that we have collected personal information from a child under age 16 without verification of parental consent, we will delete that information as quickly as possible.


In order to access our website you need at least:
●Internet access (dedicated line of 128 kbit/s per user at least);
●web browser: Internet Explorer ver. 5.5 and higher, Opera ver. 7.x and higher, Firefox ver. 1.x and higher, Google Chrome ver. 5.0 and higher, Safari 5 or higher.


We keep this privacy policy under regular review to make sure it is up to date and accurate. Where practicable, we will notify you about its changes in advance.


The operator of the Website and the controller of personal data collected on the Websiteis:

Adlook Limited,
293 Green Lanes, Palmers Green,
London, United Kingdom, N13 4XS

With regard to certain data collected and processed on social media, we and the operator of the respective social media platform may be joint controllers of your personaldata, as the purposes and means of processing of such data are agreed jointly by us and such platform. If you have any questions regarding the processing of your personal data on our Social Media, please contact our Data Protection Officer first.

You may file a complaint regarding the operation of this website to the above address or to

Please contact our Data Protection Officer at: in any matters regarding this Privacy Policy.  

Last updated: [05.2022]