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Why FMCG Marketers are Turning to Zero-Party Data in Programmatic Advertising?
No data? No problem. Zero-party data lets FMCG brands scale personalization, build trust, and target intent – not assumptions.
Adlook Named “Best ID-less Marketing Platform” In MarTech Breakthrough Awards Program
Targeting is broken not because of cookies – and how AI saves the day (again)
Why traditional targeting fails—and how AI-powered content intelligence delivers real engagement without cookies.
There’s a Formula for Winning Personal Care Shoppers, New Study Reveals
Uncover 4 personal care shopper profiles in Brazil and how to activate campaigns with real data and behavior.
Why CTV CPMs Are Slumping – And What the Ecosystem Must Do About It
CTV CPMs are falling—Adlook reveals why signal gaps are to blame, and what the industry must fix to unlock real value.
Adlook appoints Luca Filardo as Chief Revenue Officer
Adlook has appointed Luca Filardo as its new Chief Revenue Officer (CRO).
Programmatic on CTV: As Smart as We Think?
CTV blends big-screen impact with programmatic precision – but needs transparency and context to reach its full potential.
Adlook Launches Sustainability Feature, Helping Advertisers Maximize Sustainability & Performance Without Sacrificing Either
With one click of a button, advertisers can reduce carbon emission while guaranteeing media performance
Medium-Rare Metrics: The WPP–Publicis Beef and the Problem with Programmatic Transparency
The WPP–Publicis clash exposes a deeper programmatic crisis, highlighting the urgent need for transparent, client-led media quality…
