Author: Jonathan Elliott

When Jim DeLash, Omnichannel Marketing Director at GSK, read the results of a 2021 survey about marketers’ Briefs to agencies, he was…

Michelle Gitter discusses the challenges of navigating a cookieless future and optimizing ad effectiveness. Find out how ethical data…

Explore how programmatic advertising thrives and innovates in a cookieless future, ensuring fairness and openness.

Discover how Magnum’s unique approach to influencer partnerships and authentic storytelling shapes its brand narrative, driving fan…

In an insightful interview, Ana Paula Duarte Rocha discusses the evolving landscape of programmatic media buying in Latin America and its…

Find out how a bedroom experiment with GPUs sparked breakthroughs that transformed the future of AI and deep learning.

Discover how Freddy Clapson navigates the challenges of a fragmented digital ecosystem and the shift to cookieless solutions in…

Discover how focusing on brand building during downturns drives long-term growth and consumer loyalty.