Category: Uncategorized
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Not using news context for brand safety reasons could be a huge mistake – and this is why.
Categories: Uncategorized
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From Signal Loss to Signal Gain: Can Contextual Advertising Save the Day?
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In today’s rapidly evolving digital landscape, third-party cookies are facing unprecedented scrutiny – and for good reason. From unsettling…
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Embracing New Video Placement Definitions: A Path Toward Transparency and Fair Value
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Understanding the Evolution: From Old to New Video Placement Definitions
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Taking Privacy Seriously: Strategic Thinking from Team X
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Discover how Freddy Clapson navigates the challenges of a fragmented digital ecosystem and the shift to cookieless solutions in…
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Understanding the Buyer Journey Is the Future of Marketing
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Find out how AI is revolutionising marketing by scaling messages, enhancing content creation, and reshaping buyer journeys in the digital…
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Frequency capping in the cookieless world
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At Adlook, we understand the critical importance of frequency capping in the advertising technology landscape, particularly as the industry…
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Data in the driving seat in a dynamic digital landscape
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Find out how Ben Staves leverages his computer science background to navigate shifts in digital advertising, from programmatic growth to AI…
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Navigating the New Era of Digital Advertising: Insights from Adlook’s Survey on the Cookie Phase-Out
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Navigating Google’s Updated Approach to Third-Party Cookies
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On July 22, 2024, Google announced a significant shift in their strategy regarding third-party cookies.
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‘Humation’ is key for digital marketing in the age of AI
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Find out how Lenovo leverages AI to enhance customer personalization and boost marketing efficiency.