Author: user
-
Marketing With A Purpose: Demonstrating Corporate Ethics In Content Creation
Categories: Uncategorized
Discover how Orange Business blends purpose with profit, focusing on innovative, future-ready solutions.
-
Driving Digital Growth: Prasad Ghag on a Responsible and Sustainable Approach to Advertising
Categories: Uncategorized
Find out how Prasad Ghag leads Sanofi’s global media, precision marketing, and CRM, shifting from TV to digital, and promoting responsible…
-
Cookies, Streaming, and AI: The Biggest Takeaways for Marketers from CES 2024
Categories: Uncategorized
-
Verdilab’s Digital Strategy for Navigating the Saturated Beauty Market
Categories: Uncategorized
In an insightful dialogue, Victoria Neymann outlines the challenges of differentiating in a crowded market, advocating for a strategy…
-
From Signal Loss to Signal Gain: Can Contextual Advertising Save the Day?
Categories: Uncategorized
In today’s rapidly evolving digital landscape, third-party cookies are facing unprecedented scrutiny – and for good reason. From unsettling…
-
Adlook Appoints Industry Veteran Jim Daily as Executive Advisor
Categories: Uncategorized
Bringing nearly 20 years of experience, Daily will lead GTM and brand strategy for the advertising technology leader.
-
Why having no first-party data strategy is not an option: JDE’s Vasilios Sarakiniotis explains where marketeers need to focus their efforts
Categories: Uncategorized
Bradley Gerrard talks to JDE’s Vasilios Sarakiniotis about the importance of first-party data strategies as a key pillar of success.
-
Advertising in the User-Centric Mediaverse: How the New Era of Media Consumption is Changing Everything
Categories: Uncategorized
Jonathan Elliott talks to Evan Shapiro about the transformation of the media landscape with connected TVs and YouTube at the forefront.