Author: user
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The BBC’s Quest for Relevance in a Digital World
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Explore how the BBC, a publicly-funded broadcaster, consistently reaches 90% of the UK each week through its diverse platforms, focusing on…
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Marketing With A Purpose: Demonstrating Corporate Ethics In Content Creation
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Discover how Orange Business blends purpose with profit, focusing on innovative, future-ready solutions.
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Verdilab’s Digital Strategy for Navigating the Saturated Beauty Market
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In an insightful dialogue, Victoria Neymann outlines the challenges of differentiating in a crowded market, advocating for a strategy…
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Why having no first-party data strategy is not an option: JDE’s Vasilios Sarakiniotis explains where marketeers need to focus their efforts
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Bradley Gerrard talks to JDE’s Vasilios Sarakiniotis about the importance of first-party data strategies as a key pillar of success.
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Advertising in the User-Centric Mediaverse: How the New Era of Media Consumption is Changing Everything
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Jonathan Elliott talks to Evan Shapiro about the transformation of the media landscape with connected TVs and YouTube at the forefront.
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Question the status quo and look for the business impact: Balazs Ordodi on successful strategies for data-driven marketing
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The Global IT Digital Lead with pharma giant Bayer comes from a background in marketing and has followed a natural evolution to his role…
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Navigating cultures and markets: Marcela Panhota on tailoring digital marketing strategies to different environments and audiences
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Adlook Enters Poland, Simplifies Media Buying with AI.
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Adlook enables more efficient branding campaign management thanks to Deep Learning algorithms. The AI-driven platform will help Polish