Category: Uncategorized
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Why CTV CPMs Are Slumping – And What the Ecosystem Must Do About It
Categories: Uncategorized
CTV CPMs are falling—Adlook reveals why signal gaps are to blame, and what the industry must fix to unlock real value.
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Medium-Rare Metrics: The WPP–Publicis Beef and the Problem with Programmatic Transparency
Categories: Uncategorized
The WPP–Publicis clash exposes a deeper programmatic crisis, highlighting the urgent need for transparent, client-led media quality…
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SPO Excellence: Redefining Brand Dynamics – panel session at Advertising Week New York, with UM Worldwide, Kinesso, and Adlook.
Categories: Uncategorized
In a dynamic panel session at Advertising Week New York, experts from UM Worldwide, Kinesso, and Adlook – we hosted the panel – converged…
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Cookies, Streaming, and AI: The Biggest Takeaways for Marketers from CES 2024
Categories: Uncategorized
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Why Socio-Demographic Data Fails: A Study Unveils Major Gaps in Accuracy
Categories: Uncategorized
In the world of online marketing, socio-demographic targeting has long been the cornerstone of campaign strategies.
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As Cookies Disappear, Consumer Caution Grows: Adlook’s Survey on Email Data Sharing and Privacy Concerns
Categories: Uncategorized
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AI Browsers Arrive: What Marketers Should Know?
Categories: Uncategorized
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Targeting is broken not because of cookies – and how AI saves the day (again)
Categories: Uncategorized
Why traditional targeting fails—and how AI-powered content intelligence delivers real engagement without cookies.
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There’s a Formula for Winning Personal Care Shoppers, New Study Reveals
Categories: Uncategorized
Uncover 4 personal care shopper profiles in Brazil and how to activate campaigns with real data and behavior.
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Adlook appoints Luca Filardo as Chief Revenue Officer
Categories: Uncategorized
Adlook has appointed Luca Filardo as its new Chief Revenue Officer (CRO).