Category: Uncategorized
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Why Good Programmatic Still Needs Good Practice
Categories: Uncategorized
Explore how programmatic advertising thrives and innovates in a cookieless future, ensuring fairness and openness.
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From Controlled to Creative: How Magnum Transcended Conventional Marketing Tactics
Categories: Uncategorized
Discover how Magnum’s unique approach to influencer partnerships and authentic storytelling shapes its brand narrative, driving fan…
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Verdilab’s Digital Strategy for Navigating the Saturated Beauty Market
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In an insightful dialogue, Victoria Neymann outlines the challenges of differentiating in a crowded market, advocating for a strategy…
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How Unilever is navigating digital challenges in a huge, diverse and dynamic market
Categories: Uncategorized
In an insightful interview, Ana Paula Duarte Rocha discusses the evolving landscape of programmatic media buying in Latin America and its…
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Adlook Welcomes Industry Veteran Jakub Kossut as Global VP of Market Entry Strategy
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Kossut brings 20+ years of experience to support Adlook’s commitment to superior innovation and continued expansion
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The Promise of Sustainable Automation
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Why having no first-party data strategy is not an option: JDE’s Vasilios Sarakiniotis explains where marketeers need to focus their efforts
Categories: Uncategorized
Bradley Gerrard talks to JDE’s Vasilios Sarakiniotis about the importance of first-party data strategies as a key pillar of success.
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Advertising in the User-Centric Mediaverse: How the New Era of Media Consumption is Changing Everything
Categories: Uncategorized
Jonathan Elliott talks to Evan Shapiro about the transformation of the media landscape with connected TVs and YouTube at the forefront.
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Question the status quo and look for the business impact: Balazs Ordodi on successful strategies for data-driven marketing
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The Global IT Digital Lead with pharma giant Bayer comes from a background in marketing and has followed a natural evolution to his role…
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Navigating cultures and markets: Marcela Panhota on tailoring digital marketing strategies to different environments and audiences
Categories: Uncategorized