Author: Staszek Kazior
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The World Cup Audience Is Bigger and More Sensitive Than Most Brands Assume
Categories: Market Trends
Adlook’s research across six markets shows the World Cup audience is not a monolith: 64% are casual viewers whose engagement drops once their national team is eliminated. What it means for brand planning.
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The Mother’s Day Marketing Trap
Categories: Market Trends
Mother’s Day spend is hitting records again. In the US alone, $38 billion this year. The numbers look like growth – but the data tells a different story. About captured demand, thinning margins, and the gap between what campaigns measure and what actually changed a decision.