Category: Market Trends

Marketers have more data than ever before, yet less confidence in what truly works. The winners of 2026 won’t measure more – they’ll measure with meaning. Here’s the framework that makes the difference.

As traveler journeys grow longer, more complex and content-driven, brands must move beyond last-click thinking. In 2026, winning requires understanding motivation, activating across screens, and shaping decisions long before booking happens.

Why global holding companies are looking inward, independent agencies are breaking through, and even search, Meta and TV are losing their old monopolies on attention.

No data? No problem. Zero-party data lets FMCG brands scale personalization, build trust, and target intent – not assumptions.