About Adlook

Adlook is...

a global media tech company specializing in upper-funnel solutions with a focus on zero-ad waste strategies. Our Adlook Smart is the first upper-funnel DSP to be powered by deep learning, ensuring guaranteed media performance, paving the way for revolutionary brand growth on the open web.

While we prioritize privacy, our overarching aim is to craft impactful consumer interactions at pivotal moments, maintaining the integrity of engagement quality.

Founded in 2022, we've collaborated with premier inventory providers to deliver access to top-tier, brand-safe inventory devoid of fraud. As an autonomous entity, we are devoted to fostering a positive shift in the industry, aiding marketers and agencies to propel brand growth across various markets.

Privacy contribution

As one of the earliest adopters of Chrome's Privacy Sandbox initiatives, Adlook has been at the forefront of shaping the future of digital advertising. As a RTB House Group, we've actively contributed to the development of this ecosystem by sharing proposals, conducting pioneering tests, and embracing it.

Our experience and knowledge in this space set us apart, making us the first to market and enabling us to navigate these complex solutions effectively. Being early adapters and testers positions us to harness the full potential of new signals and opportunities.

Adlook is the first DSP to integrate with Chrome's Topics API as well as pioneer DSP to incorporate Chrome Protected Audience API.

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Sustainability commitment

Sustainable performance

Adlook provides advertisers with tools not only to reduce but also to offset emissions. For campaigns where it’s not possible to reduce emissions, we developed an alternative tool. By separating emissions from offset we enable brands to track, reduce and guarantee carbon emission reduction.

Reducing carbon footprint

We are focused on decreasing the carbon footprint of our operation and in services we offer to our Clients by focusing on infrastructure efficiency. Most importantly, we use our Deep Learning technology to optimise the bid request process and reduce unnecessary queries from our side, and accordingly reduce the usage of energy.

Emission offset

Adlook provides advertisers also with tools not only to reduce but also to offset emissions. For campaigns where it’s not possible to reduce emissions, we developed an alternative tool powered by Scope3. By separating emissions from offset we enable brands to track, reduce and guarantee carbon emission reduction.

Sustainable partnerships

Our global business partners and SSPs we collaborate with, are all committed to sustainability as a core goal and publish data annually. The data centres of all our major SSP partners are powered by renewable energy.
As members of Ad Net Zero USA, adhering to all the requirements and implementing Ad Net Zero’s 5 actions plan rules. We are fulfilling the mission to promote responsible media practices among the advertising industry.

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Global presence

Adlook UK
Work.Life Soho
Waverley House, 9 Noel St,
London W1F 8GQ, United Kingdom

Adlook USA
641 Lexington Avenue
14th floor
New York City, NYC 10022

Adlook Poland
IO-1
Puławska 182, 6th floor, gate A
02-670 Warsaw

Adlook Italy
Piazza Vetra 17/20123
Milan

Adlook Brazil
Spaces Vila Madalena - Pinheiros
Capitao Antonio Rosa Street,409,
Jardim Paulistano,
São Paulo, 01443-010, Brasil

Adlook France
Regus
12-14 Rdpt des Champs-Élysées
Marcel-Dassault,
75008 Paris, France

Adlook Mexico
We Work
Calle Montes Urales 424, Lomas - Virreyes,
Lomas de Chapultepec V Secc., Miguel Hidalgo
Ciudad de México 11000