Transforming the way brands grow online

We're an independent media buying partner for the open web. Our media solutions were built to solve the long-standing challenges of programmatic – simplifying its complexity and connecting your brand with real, truly engaged customers.

Redefining Programmatic

Self-driving

Effortless Execution, Guaranteed Results

Marketers today face an overwhelming maze of tools and processes – hours lost to manual optimizations, vendor juggling, and technical headaches. In fact, only 44% of programmatic budgets reach publishers, with the rest swallowed by intermediaries and complexity. When the platform becomes your biggest project, innovation and growth stall.

Adlook’s Self-driving model takes on that burden for you – automating tedious tasks and integrating critical elements (like attention-led optimization and brand lift studies) under one roof – so you can focus on the ideas that move your brand forward.

How Self-driving Works:

Choose Your Control Level

Adlook offers three service models tiers tailored to your needs:

Curated Approach

Curated Approach delivers guaranteed results with zero operational overhead. Our team translates your objectives into optimized media strategies, handling everything from audience selection to performance guarantees. You set the goals and we deliver measurable outcomes.

Managed Service

Managed Service balances automation with strategic oversight. Perfect for brands with in-house expertise, it delegates daily optimization to our specialists while you maintain control over big-picture decisions.

Self-Service

Self-service empowers advanced advertisers with full platform access. Leverage our proprietary deep learning optimization, built-in brand safety, and attention-based buying – while our intelligent automation handles routine campaign adjustments.

Built-in Features That Save Time and Money

Adlook integrates capabilities competitors offer as expensive add-ons, boosting efficiency and reducing complexity:

Integrated brand safety pre-bid filters protect your brand and eliminate wasted impressions – no separate vendors or extra fees.
Attention-based buying optimizes for genuine engagement. Through partnerships with Adelaide and Lumen, campaigns achieve 65%–84% higher attention scores, driving meaningful impact rather than wasted impressions.
Supply Path Optimization (SPO) reduces supply chain hops by up to 90%, improving working media efficiency by 20 percentage points compared to typical setups.
Engaging creative formats from our Creative Lab combine human creativity with AI, delivering formats that boost dwell time – included at no extra cost.
Brand Lift studies are fully integrated – run in-platform by Adlook, seamlessly activated via trusted partners like Comscore, or enabled with a client’s preferred research supplier. You choose, and results come back fast and actionable.

What Self-Driving Enables

When operational complexity dissolves, strategic possibilities expand:

Focus on strategy, not operations. Redeploy your team’s time toward consumer research, creative innovation, and test-and-learn experiments.
Be agile and responsive. Launch campaigns the same day you conceive them and adapt instantly to market changes.
Scale without proportional complexity. Move from five to twenty markets, test new channels, and personalize at scale without doubling your team size.

The Future of Programmatic Delivered

For organizations burdened by operational overhead, self-driving automation offers liberation. For brands seeking scalable programmatic excellence without ballooning costs, it provides the path. For marketing teams determined to focus on strategic value creation rather than platform maintenance, it represents the solution they’ve needed since programmatic advertising began.

The programmatic promise of simplicity and scale remains unfulfilled—until now. Adlook’s Self-driving platform eradicates operational drag, embeds advanced capabilities as standard, and aligns every dollar with real audience impact.

Ready to see how Adlook’s Self-driving approach can transform your campaigns?