Reach (+32.5% vs expected)
Uplift in Unaided Brand Recall
Viewability
VCR
Beautynova is a leading Italian group in the professional hair cosmetics sector, specialized in the research, development, and production of innovative trichological products. Beautynova is internationally recognized for the quality and effectiveness of its formulations.
Its brand portfolio includes premium names such as milk_shake®, z.one concept™, Medavita, and Urban Tribe, which are sold in over 70,000 professional salons across more than 70 countries.
Elisièr, Medavita’s newly launched strengthening serum, is a scientifically formulated product designed to revitalize and protect hair.
A key challenge was to identify the most effective media mix to maximize reach and ensure the message resonated with this unique audience within the competitive personal care market.
We leveraged our proprietary technology to identify and engage target groups in environments where standard approaches often underperform or fail. Based on the client's detailed persona, we activated key audience segments and enriched them using ContentGPT - powered by GPT and LLM technologies - that interprets and engage audiences through marketing descriptions.
Our Creative Lab produced four creative formats (video and display), across two concept lines. A deep learning algorithm then optimized asset delivery for maximum format synergy, reach and visibility within the target group.
To measure campaign effectiveness, we run a Brand Lift Study focused on unaided brand recall - providing strong evidence of our impact on brand awareness.
"At a time when it is essential for our brand to increase visibility in the Italian market, this campaign proved to be particularly effective. The brand lift results achieved with Adlook were very positive, outperforming other channels we have used, confirming the validity of the strategy adopted."
Adriana Ingargiola,
Marketing Manager, Medavita
"The inclusion of Adlook as a solution for our client proved to be extremely effective: we were able to achieve results above the market average in terms of cost-efficiency, while also integrating a new targeting model thanks to Content GPT with premium placements."
Pietro Rusalen,
Marketing&Media Consultant, Storeis
The campaign engaged over 1.5 million targeted users, delivering a +35.2% vs expected reach (408,156 more users than planned).
Ongoing optimization toward top-performing placements ensured strong visibility, with viewability consistently exceeding 90%, maximizing real user exposure. Video ads achieved 81%+ completion rate, demonstrating strong user engagement and genuine interest in the content.
The Brand Lift Study confirmed impact on awareness, with a +136% uplift in Unaided Brand Recall among potential consumers exposed to the campaign.
"I'm glad that Beautynova has chosen us as a partner for the launch campaign of Medavita Elisiér; with this activity, we were able to display Adlook's full potential, including the support of Creative Lab, a successful Brand Lift Study, and our Outcomes model which allowed us to overperform in terms of reach goal. Our biggest thanks to Storeis, who played a pivotal role as a strategic consultant for the client."
Alessandra Sogne,
Sales Manager, Adlook
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